Essay about Can Writing Be Fun - 479 Words

Writing and school work, to be honest, have always been at the bottom of my list for things that I enjoy doing. I can remember from as early as grade 1 having great difficulty in most areas of school work. I have always had a great anxiety about completing assignments or having to read the required books, I went through all of high school having never read a complete book. It’s not that I think I am stupid but just not interested in these types of activities. I find it hard to keep my attention focused on reading when there are so many great things, or maybe not so great things, out in the world to think about. Now don’t get me wrong, I could read all day long about how to make my car faster or my dirt bike jump higher but writing†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;My weaknesses in writing are what cause my writing process to get stuck in the mud. I have always had the problem of finding exactly what to say. I usually start out the writing process fr om a blank, no draft, no structure, just straight forward free writing. I start to get worried about what I am writing and then just write things down till the word count button reads the minimum amount of words that the teacher has set forth. I find it very hard to be creative with my writing when I am just worried about how I am going to get it done. nbsp;nbsp;nbsp;nbsp;nbsp;Finding my strength in writing will help make writing a lesser evil. Knowing what causes my writing weakness will be my greatest strength. I do have strengths in writing that I would like to take advantage of, like having a good imagination or even using my computer to help with grammar mistakes. I find it much easier these days writing with the help of a computer. I can spend more time on my thought process than time spent figuring out the correct spelling of a word. I also find that now, in college, I am finding great ways to strengthen my writing. Learning how to structure my papers, brainstorming, and drafting are all things that I had never learned as a student in the past. nbsp;nbsp;nbsp;nbsp;nbsp;Learning the correct techniques and knowing my weaknesses are helping me to use my imagination moreShow MoreRelatedLimits On Writing955 Words   |  4 Pagesa limit, but in most cases we can push past our limits and improve ourselves even further. However, writing is boundless and board so a limit on writing isn’t necessary a terrible thing. It is when limits are done wrong is where people, mainly students, begin to hate writing essays, lab reports, etc. My writing style has mainly developed into three branches for adapting to limits: a branch that conforms to the limits they want you to do in essays, a branch for writing the limits of reports and researchRead MoreTypes of Stereotypes in Writing1127 Words   |  5 Pagesgender affects writing in a negative way for both boys and girls inside the classrooms. 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The earliest memory of my writing is in 4th gradeRead MoreIt Is Not Always Fun Essay1510 Words   |  7 PagesWriting: It’s Not Always Fun â€Å"Red Rover, Red Rover, send Chase right over!† I could hear the laughter of the kids running around outside. â€Å"Ryan! Get back to work! Stop looking out the window!† My teacher barked. I felt trapped and isolated. As a child, my negative experiences in writing overshadowed the positive ones. These negative experiences all started in elementary school. I was selected to be part of an enrichment program. In this program, I worked on special assignments and community serviceRead MoreMy Literacy Autobiography Essay1608 Words   |  7 Pages The story of my history as a writer is a very long one. My writing has come full circle. I have changed very much throughout the years, both as I grew older and as I discovered more aspects of my own personality. The growth that I see when I look back is incredible, and it all seems to revolve around my emotions. 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In The August 8Th And 15Th Issue Of The New Yorker, Mark

In the August 8th and 15th issue of the New Yorker, Mark Ulriksen vividly outlines the conflict that the 2016 Olympics faced in Rio de Janeiro. Typically, a track star in the Olympics runs for their lives to bring the gold medal back home to his or her country, but in the cover of the New York the track stars are literally running for their lives. As each of these men are dressed in their countries colors, there is a crowd full of people watching the look on their faces and the terror from what appears to be a dark grey cloud following them. The runner in bright red compression shorts and shirt is the only particular runner being attacked. The Cover of the New Yorker illustrates how the Olympic games helped brighten the spotlight on what†¦show more content†¦Typically, with a high tourist rates come with the risk of injuries or infection. The Zika virus was one that many was not sure how to control and keep the safety of everyone first. The Zika virus is spread through infected mosquitos, pregnant mothers which can cause defects on certain births. Zika virus is related to yellow fever, Japanese encephalitis and West Nile. With much of humanities safety as state the Olympic committee were up to a challenge. Despite the problem at the games, this virus has taken the lives of many and many are very vulnerable due to lack of knowledge and resources. India, Indoneisa and Nigeria are high risked countries as their resources are limited, â€Å"The research team, from the London School of Hygiene and Tropical Medicine, Oxford University and the University of Toronto, Canada, said vast numbers of people were living in environments where it would be hard to prevent, detect and respond to the virus.† The Zika virus is taking over North and South America, and with the Olympic games being in Rio De Janiero the awareness there may help other countries who are at lost on what to do with the virus. More than eighty-two cases of measles happened in 2010 Winter Olympics in Vancouver, British Columbia. Two visitors attending the games spread the virus at one or more venues. Finding early symptoms is very critical inShow MoreRelatedStep hen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesUniversity of Shefï ¬ eld in England, and ï ¬ nished his Ph.D. in statistics at Stanford University. He previously taught at the University of Florida and at Oberlin College and has had visiting appointments at Stanford, Harvard, the University of Washington, and New York University. From 1998 to 2006, Jay served as Chair of the Statistics Department at California Polytechnic State University, San Luis Obispo. The Statistics Department at Cal Poly has an international reputation for activities in statistics education

The Clifton Suspension Bridge Free Essays

Function The Clifton Suspension Bridge was designed by Isambard Kingdom Brunel and completed in 1864. The span spans 214m across the Avon Valley Gorge from Clifton to Leigh forests as shown in figure 3. The towers are 26. We will write a custom essay sample on The Clifton Suspension Bridge or any similar topic only for you Order Now 2m high and the span concatenation has a breadth of 6.1m Centres to center. There are two vehicle lanes and two prosaic waies. The prosaic paseo is to boot used as a sing topographic point along the Avon gorge. There are about 10,000 autos traversing per twenty-four hours with a gross vehicle weight bound of four dozenss. The toll for the span is presently 50p ( 27/11/09 ) . Bing an historic span, the construction requires changeless services which the tolls fund. The velocity bound on the span is presently 15mph and the weight bound is controlled utilizing a modern weight beam ( Mitchell-Baker, D. Et al 1988 ) . The span was designed to originally take the weight of Equus caballuss and passenger cars. The site location was chosen because of its short and flat span. Structure The span takes the signifier of a convention suspension span. This signifier was ambitious at the clip of design and if it was completed on agenda it would hold been the longest suspension span in the universe. The suspension span was a suited pick for two chief grounds. The first ground is that the tallness between the deck and the river below is 75m and to build a tower would be expensive. It besides would hold been expensive to build any signifier work. A suspension span can be constructed without the assistance of signifier work and Brunel ‘s design did non necessitate a tower compared with Telford proposal which included two Gothics styled towers ( Moore, Fuller. 1999 ) . The 2nd ground is that the strength of the environing topography allowed the being of ground tackles. In state of affairss where a suspension span would be suited, the status of the land is unsuitable for bearing the force per unit area from the overseas telegrams. One of the disadvantage of utilizing a s uspension span on the site is that it can merely be a individual span. The ground tackles have to take the entire tenseness of the concatenation compared with a three span span where the deck on the side span acts as a counter weight, alleviating tenseness in the ground tackle. The construction is formed chiefly of a long concatenation, similar to a motorcycle concatenation, two towers and the span deck. As it is shown in figure 5 the concatenation is formed of three sub-layers on each side, each bed dwelling of an jumping 10 and 11 level wrought Fe bars. By increasing the figure of concatenation beds the overall opportunity of prostration lessenings. The level wrought Fe bars were designed to be every bit long as operable. The long bars decrease the entire weight of the ironss by cut downing the sum of heavy articulations. . By increasing the sum of ironss, the construction becomes less reliant on each person concatenation ; hence failure of a concatenation should non take to prostration. The dip to cross ration of the ironss contribute to the efficiency of the construction. High span to depth ratios cause high tenseness in the concatenation, this is because of the way of the concatenation reacts about perpendicular to the weight, making an inefficient construction. Low span to depth ratios do a more efficient concatenation but the tallness of the towers have to increase hence increasing the cost. The most effectual span to depth ratio is about 1:10 which is what was adopted by Brunel for the span. This is an betterment to the 1:13.5 ratio which Telford antecedently adopted on the Menai span. The chief catenary ironss are non attached straight to the deck at mid span ; this is done to let the chief deck to hover freely in the air current without seting strain on the ironss ( Pugsley, Sir A. 1976 ) , ( Porter G. 1974 ) . Hanging at 8ft intervals are the shaped Fe rods, which transfer the burden onto the concatenation. The array of rods is designed to oppose prostration if a individual rod should neglect. The rods are attached slackly between the concatenation and longitudinal girder, see figure 5 ; this allows motion which decreases the opportunity of failure from span motion. This so imposes a perpendicular downward force onto the towers and tenseness along the concatenation and in the ground tackles. The longitudinal girder as shown in figure 5, is a uninterrupted stiffened I beam. The girder is 3ft deep and connects the cross girder to the rods. The original design proposed by Brunel used a timber lattice girder with a matching stiffness, but by the clip of the Bridgess building the lumber lattice was replaced by an Fe plated girder. The girder takes the emphasis applied to a individual articulation on the concatenation and traverses it along the longitudinal length of the concatenation. As illustrated in figure 4, a truss construction is adopted for the cross girders. The truss construction is a really strong and efficient construction along the length. The shallow deepness allows thin strips to organize the trusses without clasping. The place of the cross girder is shown in figure 5. The cross girders are braced horizontally utilizing thin Fe strips to respond against air current burden. The quadrangle form deforms under burden by rotary motion at the articulations. The brace forms a triangular molded construction ; distortion in the triangular molded construction occurs by flexing of each member, therefore increasing the elements stiffness. Live tonss are transferred onto the lumber beams which span between each cross girder ; using a perpendicular burden and doing a bending minute in the girder. The lumber decking was chosen because it was light and suitably strong ; it besides allows easy accessible fixs. A shaped Fe adorning frame was added by Barlow and Hawkshaw to increase rigidness. The saddles are situated on top of the towers. The saddles allow sidelong motion of the ironss. Lateral motion occurs due to temperature alterations or unsymmetrical burden. The saddles besides allow the perpendicular emphasis to be reduced in the rock tower by increasing the contact country, understating the hazard of oppressing the rock. The ground tackles are 17m below the land and the ironss are spread into a chamber to make a stable foundation. The spreading of the concatenation allows the tenseness to be opposed by the compaction of the drop, non entirely trusting on the clash. The advantage of this is that the strength of the ground tackles increases ; it besides takes advantage of the strong limestone foundation. ( Pugsley, A. 1976. ) Strength The constructions weight bound for vehicles is presently four dozenss. This weight bound was introduced about 50 old ages ago when applied scientists decided that the big tonss and weariness could take to fall in. The sum of vehicles on the span at one clip is controlled by the toll booths. This is done to cut down the entire burden on the span at any minute. Brunel designed the span to defy an adventitious burden of 100lbf/sq.ft which is about equal to 4.7 KPa of force per unit area ( Porter G, R.F.D. 1974 ) . . This is simular to the unrecorded burden which is adopted on modern Bridgess with similar spans ( Bangash, M, Y, H. 1999 ) Construction After planing the span, the foundations and abutments were the first elements to be constructed. Then the towers were the following thing to be constructed. The ironss were pulled across by rope and so the deck was attached to the concatenation. Care Between 1864 and 1953 the lumber decking had been replaced three times and the ironwork had been treated twice and at the terminal of this period was still in good status. Two suspender rods had failed in a terrible storm in 1877 and three more had failed in 1887. Both occasions the exact cause of the failure is still non convincingly known. In 1861 a 6 metric ton vehicle weight bound was appointed to the span. The size and weight of vehicles was continuously increasing and applied scientists were concerned with the Bridgess construction. It was based on the theory that repeated lading on metal causes its hempen construction to go crystallite. In 1918 one every 10 bolts from the rods were removed for proving, and they were all found to be of equal strength though some cleft appeared ; these clefts were likely to happen from hammering. The drainage of the span had caused serious corrosion to anchor degree ironss. In 1925 an excess nexus was added to the ironss but there were still concerns for the ground tackles status. To get the better of this concern concrete was poured to a deepness of above 9ft above the ground tackle. In 1953 the duty of the span was passed to the trusses and the national heritage. The point burden of wheels was known to be more detrimental to the deck than to the construction as a whole, doing the deck to be once more in a terrible status. The weight bound was so changed from 6 ton bound to 2.5 ton axle weight and 4 ton vehicle weight. ( Mitchell-Baker, D. . Cullimore, M. S. G. 1988 ) In 2009 a prosaic noticed a serious cleft in one of the suspension rods and the closing of the span followed. Impermanent supports were put in topographic point while the rod was replaced. A twelvemonth earlier work to better the sealing, drainage and new route surface was completed. This would diminish the sum of corrosion of the Fe work. ( BBC News. 2009 ) Aestheticss The span is really aesthetically delighting, it has few single elements, and each component is similar in map. The girders are really thin and it has a uninterrupted span which besides makes it more appealing to people, most people would hold the span is beautiful. The form of the construction besides reflects the force applied to it, being dilutant in the center and thicker as it gets towards the borders where the greater minutes would happen. The span besides has a bold and dramatic lineation when viewed from along the vale ( Gottermoeller, F. 1998 ) . The towers are curved so that they appear tall from below, organizing a bold construction. The towers are besides in good proportions compared with the immediate surrounding and harmonious in three dimensions. The span is constructed utilizing locally sourced stuffs, incorporating the construction into the environment. ( Chen, W et Al. 1999 ) . The span is 3ft higher on the Clifton side. This is done to halt the semblance that the sp an deck is falling towards the drop. How to cite The Clifton Suspension Bridge, Essay examples

Priestley exposes weakness Essay Example For Students

Priestley exposes weakness Essay An Inspector Calls is full of lies and deceit. Write fully about the way Priestley exposes weakness and wickedness not only through the characters on stage but also in society. An Inspector calls, was written by J. B. Priestley in 1942 and set in 1912. J. B. Priestley (John Boynton Priestley) was born in Bradford, Yorkshire on the 13th September 1894. Priestley was 48yrs old when he wrote An Inspector Calls. He set the book in 1912, as he was inspired within the years of 1911-1914; this was because, during the period before WW1, Priestley gained much of the experience, which boosted his writing career. With the outbreak of war in 1914, Priestly joined the infantry, at the age of only twenty. By the time he left the army in the year of 1919 he had seen active front-line service in France and had, by a whisker, escaped being killed at least once, when a German shell exploded no more than two or three yards away from him, as well as being a victim of a gas attack. These experiences were to have an indirectly influential effect upon his writing: I was lucky in that war and have never ceased to be aware of the fact When Priestly left the army, Priestly finally took a place in Cambridge University to read Modern History and Political Science. Priestly used various degrees of the seven deadly sins (pride, anger, sloth, gluttony, envy, covetousness, and lust), to show how each of the Birlings are as guilty as each other. Mr. Birling is an old-fashioned Capitalist and is an ignorant and stubborn man, which is his wickedness. The quote in the text, Yes, yes. Horrid business, but I dont understand why you should come here inspector. in addition to, (abruptly) Theres nothing else y`know. Ive just told you that. Suggests Birling is careless of the situation, considering there is a suicide in mind; and just thinks he can brush it off his mind, as if it was nothing to do with him. Mr. Birlings` weakness is his carelessness and his insensitive approach to the lower class, as it says in one of his quotes, And it doesnt seem to me very important. This shows, stirringly, the reluctance and casual approach towards Eva Smiths` death. Mr. Birlings` contextual significance is, 1500 people died when the Titanic sank. This would have effected Birling by My personal opinion is J. B. Priestley presented Birling as a stirring, stubborn character with a strong view on capitalism and his false predictions. He successfully presented Birling and influences the audience with Birling`s strong personality. As well as Mr. Birling, Mrs. Birling is an old-fashioned Capitalist. An example of her weakness is she is so caught up in what she thinks and expects of others and her relations. She doesnt actually know what theyre up to. She has a habit of blocking others out of her mind in order to please herself, I think weve had enough of this wretched business. Mrs.Birling`s wickedness is her selfishness and that shes socially elevated. The quote, girls of that class shows the way she looks down on the lower class as if they dont matter. Her contextual significance is, she might feel more of herself, as women in 1910 had started protesting for the vote. My personal opinion is Priestly presented Mrs. Birling as an individual who has a habit of blanking out others and thinking of people as she likes to think, not as shes supposed to. Sheilas character representation is she is caring, sensitive and willing to change her views on capitalism. She is gentle and, in a way,  empathic` to others feelings. .uaf273619ac2819a5adb4048a4144b3a0 , .uaf273619ac2819a5adb4048a4144b3a0 .postImageUrl , .uaf273619ac2819a5adb4048a4144b3a0 .centered-text-area { min-height: 80px; position: relative; } .uaf273619ac2819a5adb4048a4144b3a0 , .uaf273619ac2819a5adb4048a4144b3a0:hover , .uaf273619ac2819a5adb4048a4144b3a0:visited , .uaf273619ac2819a5adb4048a4144b3a0:active { border:0!important; } .uaf273619ac2819a5adb4048a4144b3a0 .clearfix:after { content: ""; display: table; clear: both; } .uaf273619ac2819a5adb4048a4144b3a0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaf273619ac2819a5adb4048a4144b3a0:active , .uaf273619ac2819a5adb4048a4144b3a0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaf273619ac2819a5adb4048a4144b3a0 .centered-text-area { width: 100%; position: relative ; } .uaf273619ac2819a5adb4048a4144b3a0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaf273619ac2819a5adb4048a4144b3a0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaf273619ac2819a5adb4048a4144b3a0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaf273619ac2819a5adb4048a4144b3a0:hover .ctaButton { background-color: #34495E!important; } .uaf273619ac2819a5adb4048a4144b3a0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaf273619ac2819a5adb4048a4144b3a0 .uaf273619ac2819a5adb4048a4144b3a0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaf273619ac2819a5adb4048a4144b3a0:after { content: ""; display: block; clear: both; } READ: Frida Kahlo Culture 1B EssaySheilas wickedness is her jealousy and use of her wealthy position to punish an innocent member of the working class; Priestley presents this with the quote, I knew I had her turned out of a job. Her weakness is feeling sorry for Eva Smith, as he has a kind and gentle nature. I can see this from the quote Oh- how horrible! Sheilas contextual significance is the welfare state affected Sheila because she disliked capitalism. My Personal opinion is J. B. Priestley presented Sheila as a warm hearted individual, who cares about others, and is sensitive when it comes to situations such as Eva Smiths death.

Man with the Movie Camera and the Male Gaze Essay Example

Man with the Movie Camera and the Male Gaze Paper Man with the Movie Camera: The Male Gaze Between every audience and a film there will always lay a camera; this camera may seem transparent or not visible, but nevertheless there is a camera and a cameraperson filming the scenes. Laura Mulvey, within her essay Visual Pleasure and Narrative Cinema, coins the term â€Å"male gaze,† where the intermediary, the camera, is metaphorically transformed to the eyes of a male, changing how we view cinema, as well as both men and women immortalized on the silver screen. Dziga Vertov, a Soviet director, wrote and directed an avant-garde, silent documentary film called Man with the Movie Camera in 1929. Despite being famous for its anti-narrative cinematical elements, the film includes a number of narrative developments of human movement in the Soviet Union, which portray power struggles between the government, men, and women. Vertov’s Man with the Movie Camera reflects Mulvey’s psychoanalytic male gaze by abstaining from the use of a visible subject or actors, its use of a wide and unusual variety of cinematic camera techniques, and a male perspective. Man with the Movie Camera lacks a clear or constant visible subject or actor, and thus supports Mulvey’s theory of the male gaze in cinema. The film, instead of having recognizable characters or actors, attempts to capture the life of a camera man, very much from the camera’s perspective. Vertov includes shots of the titular camera men within the film, but many of the scenes are montage or unstaged clips of daily life. We will write a custom essay sample on Man with the Movie Camera and the Male Gaze specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Man with the Movie Camera and the Male Gaze specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Man with the Movie Camera and the Male Gaze specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By not utilizing strongly developed characters, the audience does not have a particular perspective to view the film, other than the exclusively male cameramen, but, by including the cameramen, with their cameras, filming within the film, as well having the audience view another audience watching the same movie, Vertov brings attention to the gaze itself; that there is, in this case, a man looking through the camera and creating the scene. Mulvey says that â€Å"There are circumstances in which looking itself is a source of pleasure, just as, in the reverse formation, there is pleasure in being looked at† (200). The male gaze in the example of scenes of cameramen filming with the film itself represents this pleasure of looking and of capturing a moment. Mulvey goes on to say that: â€Å"At first glance, the cinema would seem to be remote from the undercover world of the surreptitious observation of an unknowing and unwilling victim. What is seen of the screen is so manifestly shown. But the mass of mainstream film, and the conventions within which it has consciously evolved, portray a hermetically sealed world which unwinds magically, indifferent to the presence of the audience, producing for them a sense of separation and playing on their voyeuristic fantasy† (201). Man with the Movie Camera seems to counteract the illusion of cinema by drawing attention to the act of filming and the cameramen themselves and a lack characters. Furthermore, because the film is a silent documentary, though an orchestral soundtrack was produced to accompany the film, the characters that are present have no voice or audible connection to the audience, thus without a consistency of characters nor a voice attached to any of the subjects within the film the audience becomes aware that the camera can ultimately be an intermediary between the cameramen and them, and the illusion of narrative cinema is lost. Mulvey states that in film women are typically the objects, rather than the possessors, of gaze because the control of the camera, and thus the gaze, comes from the assumption of heterosexual men as the default target audience for most film genres, in this case, as a result of the male cameramen present in the film (200). Though there are no consistent human characters with Man with the Movie Camera, the camera itself seems become a subject itself. In the opening scene of the movie one of the various cameramen is positioned, by being superimposed, on top of another large, mountainous camera. In later scenes within the film, Vertov seeks to emphasize the power of the visual reach of the camera; it can go anywhere and be anywhere. For example, Vertov creates scenes in which the film superimposes a cameraman inside a glass of, women waking up and getting dressed, and a woman giving birth, and the baby being bathed. In another scene the camera is subject to simple animation in which it even evolves human movement like its cameramen. These scenes portray the gaze of the camera, thus the gaze of the man behind the camera – a literal male gaze, as having the power to film and objectify anything, from this the camera itself becomes the subject amongst a lack of actors. Man with the Movie Camera utilizes an unusually broad range of cinematic technique and staging, which reflect Mulvey’s male gaze of cinema. A majority of the scenes in the film appear to be completely not staged, as the audience is aware that the cameramen being filmed are simply attempting to gain shots of people of the Soviet Union in their everyday life and routine. By creating a seemingly realistic shot, Vertov changes â€Å"the function of film†¦ to reproduce as accurately as possible the so-called natural conditions of human perception. Camera technology†¦ and camera movements†¦, combined with invisible editing†¦ all tend to blur the limits of screen† (204). In one clip, Mikhail Kaufman, one of the cameramen, as well as Vertov’s editor, sets his camera up in a train car to film passengers sitting in a train car. Despite the people in the train car appearing staged, one child waves to the camera shyly, making the scene lose its formal, undisturbed feeling. In a similar way to voyeurism and the male gaze, Mulvey says â€Å"that of the spectator in direct scopophilic contact with the female form displayed for his enjoyment (connoting male fantasy) and that of the spectator fascinated with the image of his like set in an illusion of natural space, and through him gaining control and possession of the woman within the diegesis† (204). In the case of Kaufman filming what we presume as a diegesis of natural space, according to Mulvey the male gaze of the camera, the cameramen, and the audience creates a spectacle of the natural, or unstaged, world, which, as Mulvey puts in Freudian terms, creates a voyeuristic male fantasy. The film itself does contain sexual imagery, concurrent with the male fantasy. Scenes of a camera set up in a room continuously films women waking up and getting dressed, then undressed later, which literally fulfills the fantasy of voyeuristic male fantasy. Similar to the concept of the’ peeping to,’ The Man with the Movie Camera creates an unstaged world which entertains the male gaze. Amongst other cinematic techniques include many scenes involving track shots. Track shots, so named because the camera is usually set along a track in order to control its movement, mirror a gentle progression of movement, not entirely unlike human walking or running. In this sense, the film once again recreates a natural world through comparably human movement. Other techniques, such as extreme close ups, for example of people sitting in the audience viewing the movie, the same film, within the movie in the heater present the audience with another scene in which the viewer is associated with the active subject; the camera and its gaze – or the gaze of the titular characters, and the passive, objectified individuals, as well as the masses. Lastly, Vertov’s Man with the Movie Camera reflects Mulvey’s male gaze through it s portrayal of men and women through objectification. The basis of this argument comes from the assumption that the audience will take the perspective of the cameramen seen filming within the movie, whom are the only consistent characters, thus the audience will take on the gaze of the male. Mulvey says â€Å"the man controls the film fantasy and also emerges as the representative of power in a further sense: as the bearer of the look of the spectator, transferring it behind the screen to neutralize the extra diegetic tendencies†¦ as spectacle† (204). One of the first scenes in which women are visible on screen, is a montage of footage of cameramen working to achieve difficult or risky shots, such as sitting in front of a moving train or filming in a moving vehicle, spliced with scenes of women putting on pantyhose and braziers. This comes as a reflection of the male gaze by objectifying women through the comparison between men working with cameras and taking dangerous shots and women’s legs. In one, the men are usually facing the camera or their faces are at the very least visible to the viewer whilst they are filming, yet for the women their faces are never visible throughout this montage, only their bodies. This works on different levels to support a male gaze; it solidifies the association of the audience with the male by both showing men’s faces, and their gaze, and their relationship with the camera; women are not shown to be even capable of a gaze nor able to be equals with the male gaze by meeting it with their own. According to Mulvey, the male gaze is based upon the theory that â€Å"the paradox of phallocentrism in all its manifestations is that it depends on the image of the castrated woman to give order and meaning to its world. An idea of woman stands as a linchpin to the system: it is her lack [of a phallus] that produces the phallus as a symbolic presence; it is her desire to make good the lack that the phallus signifies† (198). Through this reasoning, The Man with the Movie Camera, no matter how artificial this montage may be interpreted, objectifies women as both a threat of castration and sexual objects, and portrays men as the both the men behind the camera and connected to the actively looking audience. Despite much of the film being nstaged, The Man with the Movie Camera contains a few scenes in which the events are staged or choreographed. The scene mentioned earlier, of the women getting dressed, is one of the few obvious examples of staging within the film, as well as a scene in which chess pieces are being collected in the middle of the chess board. By having scenes that are obviously staged or choreographed, especially amongst a vast majority of film that is natural, or, Vertov emphasizes such objectification. Dziga Vertov’s Man with a Movie Camera comes to the viewer as a reflection Laura Mulvey’s psychological male gaze by having no consistent characters or narrative development, unusual cinematic and plot techniques, and by utilizing an objectifying male gaze. Vertov’s film, much like a majority of film of the silver screen from Hollywood’s day and age, clearly had examples of a male gaze a theory from Mulvey, a much more contemporary writer, despite many of its non-traditional, anti-narrative structure.

Leading Culturally Diverse Teams

Leading Culturally Diverse Teams Introduction In keeping with the company’s philosophy and tradition of working with culturally diverse teams, managers are required to posses the knowledge of how to effectively handle these teams for optimal performance and productivity.Advertising We will write a custom essay sample on Leading Culturally Diverse Teams specifically for you for only $16.05 $11/page Learn More Any manager leading culturally diverse teams must clearly take into account the members’ cultural disposition in order to establish an effective mechanism through which all members can participate in achieving the goals and objectives set by the company (Foldy, 2004). Definition of Terms Culture: Although culture has various definitions, this handbook takes culture to mean â€Å"†¦a learned system of meanings that fosters a particular sense of shared identity and community among its group members† (Ting-Toomey Oetzel, 2001, p. 9). Cultural Diversity: This conc ept â€Å"†¦refers to identities such as race, ethnicity, nationality, religion, gender, and other dimensions of difference derived from membership in groups that are socio-culturally distinct† (Foldy, 2004, p. 530). Why Should Managers Bother with Cultural Diversity Issues A multiplicity of empirical studies have demonstrated that in the presence of effective integration processes, culturally diverse teams perform at least as well, occasionally even better than homogenous teams (Pitts Jarry, 2009). Other studies have demonstrated that business productivity yields superior outcomes when management practices are congruent with national culture, and when meaningful participation is promoted (Gwynne, 2009). The Challenges of Leading Culturally Diverse Teams Managers must realize that when members of diverse national or ethnic groups come together for work-related purposes, their basic templates for conducting co-dependent actions diverge greatly.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These differences have the capacity to damage business relationships, communication processes, coordination and cohesion, as one person interprets another’s actions or behaviors in a manner which was not originally intended, and more important, neither person have prior knowledge that the misunderstanding has occurred (Pitts Jarry, 2009). Such a scenario limits the team’s capacity to perform up to its potential. Current literature on diversity effects demonstrates that engaging in faulty work processes will ultimately lead to a negative relationship between diversity and organizational performance by virtue of the fact that members in a team will find it difficult to work well together (Pitts Jarry, 2009). This process-oriented challenge prevent the team from generating outcomes that are equal or better to those generated by a team that did no t undergo a similar procedural challenge. Overall, it is a well known fact that â€Å"†¦managers set up their teams to fail because they themselves fail to help the team anticipate cultural differences and so see conflict in cultural, as opposed to personal or organizational, terms and fail to set norms for dealing with cultural differences† (Gwynne, 2009, p. 69). It is therefore recommended that managers leading culturally diverse teams should spend adequate time acquainting themselves with how to effectively manage these teams so as to trigger productivity and performance, and to ensure that goals and objectives of the company are adequately met despite varying cultural orientations. The Way Forward for Managers Leading Culturally Diverse Teams Below, this handbook highlights some of the issues that managers should be concerned with in their attempt to effectively manage culturally diverse teams. Managers must always make sure that every member of the team contributes his or her knowledge and capability to the team’s discussions through careful organization and management (Gwynne, 2009). For instance, tasks may be split into a number of components and each component assigned to a multicultural team.Advertising We will write a custom essay sample on Leading Culturally Diverse Teams specifically for you for only $16.05 $11/page Learn More Managers must always develop and implement effective mechanisms to break through the language barrier (Gwynne, 2009). For instance, managers may allow the team leader to organize small common-language teams to brainstorm issues and then have the most fluent member of the sub-team report back on the key findings or solutions. Alternatively, the team leader can encourage team members to discuss issues and challenges using their native language and then have other team members cooperatively translate the contents of the discussions. Managers must always assist the team to anticipate c ultural variations by setting norms and values that will reinforce coexistence of differences, compassion, trust, care, and meaningful participation (Gwynne, 2009; Pitts Jarry, 2009). In extremely difficult situations, managers must be prepared to request â€Å"†¦all team members to sublimate their cultural identities to that of the entire team by adopting super-ordinate goals based on their common interests† (Gwynne, 2009, p. 69). This approach not only encourages equal participation among team members, but also enhances the development of trust, effective communication networks, and social support. Managers, however, must take caution not to submerge the team members’ unique cultural identities in the interest of unity, not mentioning that they must guard against the inhibition of creativity within the team. To further promote trust and cordial working relations among team members, managers should embark on developing strategies and mechanisms through which fac e-to-face, synchronous communication is enhanced (Von Glinow et al., 2004). Lastly, managers must always posses the knowledge to select the right kind of communication tool so as not to occasion disdain, low morale, or trigger half-baked responses among the team members (Tim-Toomey Oetzel, 2009). Clarity, precision, elimination of ambiguity, and respect of cultural-specific verbal and non-verbal cues is therefore of immense importance.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competencies Characteristics required to Lead Multicultural Teams Managers are required to demonstrate the following competencies and characteristics if they are to effectively meet the above objectives: Demonstrate adequate interest in learning about diverse cultures and business practices Be nonjudgmental in interactions involving multicultural teams Demonstrate adequate conceptual comprehension of the power of cultural differences Posses physical stamina and sense of humor Demonstrate an expanding range of actions and behavior Demonstrate commitment to the goals and objectives set by the company Reference List Foldy, E.G. (2004). Learning from diversity: A theoretical exploration. Public Administration Review, 64(5), 529-538. Retrieved from Business Source Premier Database Gwynne, P. (2009). Managing culturally diverse teams. Research Technology Management, 52(1), 68-69. Retrieved from Business Source Premier Database Pitts, D.W., Jarry, E.M. (2009). Getting to know you: Ethn ic diversity, time and performance in public organizations. Public Administration, 87(3), 503-518. Retrieved from Business Source Premier Database Ting-Toomey, S., Oetzel, J.G. (2009). Managing intercultural conflict effectively. Thousand Oaks, CA: Sage Publications, Inc Von Glinow, M.A., Shapiro, D.L., Brett, J.M. (2004). Can we talk, and should we? Managing emotional conflict in multicultural teams. Academy of Management Review, 29(4), 578-592. Retrieved from Business Source Premier Database

Woman as President of the US Essay Example | Topics and Well Written Essays - 750 words

Woman as President of the US - Essay Example Even though we are a democracy, we are not an educated democracy. Americans are finding out that we need to use all of our resources to keep our country on top and women make up over half of the population. Women have and are becoming incredibly powerful leaders and have proved to be strong leaders in congress and other political offices. It is the American women president's intention to support and influence the nation's political agenda by promoting strong women candidates for political office The idea that a woman could put together a successful bid for the Presidency of the United States is gaining momentum and will lead to a female president in the next 10 years. The movement is building on what many consider to be extremely successful attempts, particularly within the last decade. The public's opinion has changed significantly from 50 years ago, when only 52% of Americans would have voted for a woman nominated by their party, if the woman was qualified, as compared to a 92% affirmative response today. (www.cbsnews.com/stories/2006/02/03/opinion/polls/main1281319.shtml) So, why is there such a dramatic shift in opinion Could the shift in opinion be related to the public's perception of what makes a great President How do current presidential hopefuls stand up to these perceptions and what should they do to make themselves viable candidates in the eye of the voting public The answers may lie in the personality traits of former Presidents, who may be considered by many to be great, or in other words, considered to be most influential and effective while in office. different media channels such as political talk and radio shows, news print, internet and political magazines American women president have helped the women candidates receive more positive attention by guiding them to portray a more positive image to the publics. American women president will use these channels of distribution to educate the American people and influence the polls thus in the next ten years we will have a woman president. Women Less Likely Than Men to Run For Political Office Women may not be as successful as men in some aspects; however, the way women have advanced in today's world has shown us that women are an important part. Women's status in society has increased with time, but throughout sports, religion, as well as government, males still lead the way.Fewer women run for president than men, because even though the American society has over come its traditional thinking that females should stay at home, they still think that women are not good decision makers nether can they make strong decision like war or other such necessary things. Women themselves know that at times they will have to make be decisions against their nature. For example they may have to order to kill someone to keep trade secrets and women cannot have that much ruthless in her. Apart from this women are not as power hungry or authoritative as male's are and thus their desire for the presidential office is much less then that of males (Tumulty p 3) Conclusion Thus it can be said that in the near future the US will have a female president, and people will whole heartedly accept her. The

Cross-cultural management Essay Example | Topics and Well Written Essays - 2500 words

Cross-cultural management - Essay Example Then and only then the cultural importance demanded a better understanding of the market forces. Another factor that contributed to nonchalance was the fact that the markets really lay elsewhere. The real market was always back at home for which the trading primarily took place. Obvious examples are the markets in Great Britain and Europe for whom the Eastern delicacies and materials were procured and either sold or manufactured for mostly local consumption. Here the targeted segment of the market was the affluent British or the Europeans populations. Hence the need to develop management practices for the overseas suppliers like India was never really felt or needed. India was basically considered a supplier of resources which were needed elsewhere and in those days this supply chain needed no managerial input except to get hold of materials at the lowest possible cost. All management skills of marketing and competition were practiced in UK and Europe. That is not to say that back then there was no market in India. While it is true that the products manufactured in UK were in demand in India, yet the market was highly concentrated with only the rich who could afford these goods and they lapped it all up with need to market the same as these were rarities for them and their dominated minds were already in favour of these products over local wares. Little or no management skills were required to organise this effort. Times however changed. Countries like India grew in affluence and capabilities, they out grew the Worldwide Empire and local Maharaja Modes and became independent and largely democratic. The local population became more educated and aware of themselves as well as the world around them. Above all, they became consumers and large enough to deserve attention resulting in need for better management practices by the same western companies who earlier felt no need for the same. As a result

Pizza Store Simulation Paper Essay Example | Topics and Well Written Essays - 750 words

Pizza Store Simulation Paper - Essay Example It will immediately relieve procedural congestion as well as improve operational performance to augment daily profits. We propose certain changes in operations to assist us in increasing our profit margin. In the old layout, there were 14 tables that could seat 4 people each. In the new process, there will be 10. Furthermore, the old process had no two-seat tables, but the new process has 8 two seat tables. As with the old process, the new process will have 4 people on wait staff, but for the new process we will increase kitchen staff from 2 in the old process to 3 in the new. These changes are aimed at increasing our profit margin. Graphical analysis of our data will help us determine whether our theory about process efficiency was not correct. It seems part of our theory was correct and part was not. As predicted, the new process immediately out-performed the old process. The data shows the new processes netted about $378 more per day than the old process on average. However, the staff learning curve does not seem to affect the data at all. Visual analysis of trends in the data does not seem to reveal a significant curve function. It appears only linear. A graphical representation of the data is presented below. We considered an alternative process configuration for the operation of Mario’s Pizzeria. Our primary metric was our daily profit margin. Our aim was to reconfigure the factors in our process to maximize our profit potential. We designed a new operational configuration to test against the old system. The data shows the new processes netted about $378 more per day on average than the old process. Visual analysis of trends in the data does not seem to reveal a significant curve function. It would be an impractical use of man hours to apply advanced statistical techniques because the new configuration achieves our marginal

Strategic Management And Business Planning For Mcdonalds Marketing Essay

Strategic Management And Business Planning For Mcdonalds Marketing Essay 1.0 Introduction The concept of Mc Donalds restaurant chain stems from the union of two creative intellectual heads of American siblings Maurice Mac Richard Dick Macdonald who moved into California in 1930, USA to commence a restaurant business which turned reality in 1937. The brothers understanding implementation of thoughts in restaurant business paved the way for many aspiring entrepreneurs in 1948, when they introduced the speedee service system by which they cut short the hassles of customers at the same time as a business strate4gy reduced hamburger cots to as low as 15 cents. The menu list was also sorted out tactfully which inspired many intellectual minds like one of Ray Kroc, who took over the company during 1955 was the founder proprietor of present Mc Donalds restaurant chains. Presently the headquarters of Mc Donalds restaurant chain is located at Oak brook, Illinois, USA. 1.1 Internal resources capabilities Presently Mc Donalds operates in over 100 countries around the world has opened up 32,000 restaurants across the globe and has employed more than 1.6 million employees worldwide. More than 97% of the employees work at company operated outlets. The Mc Donalds restaurant chain has influenced the whole American society in a massive way. The geographical statistics are such that by the late 90s Mc Donalds became a necessity for most Americans who resided in places which were just a 3-minute drive from individual Mc. Donalds outlets. (John f, 1995) The company has till date has ranked among the top restaurant chains consistently; it was ranked the best restaurant corporation in 2007 by the Restaurants Institutions magazines list. It has been felicitated with the goodwill of best industry leader in 2010 by business week magazine. (Business week) The major strength of the company has been their treatment of employees likewise more than 60% of its US employees are from the minorities group woman. In a recently published sales report, Mc Donalds has reported to have fared its sales figures by 5.7% in USA, 5.3% in Europe 10.3% in Asia, Middle East Africa combined. The Media release below states the exact figures. mc (Corporate data) Mc Donalds has been by far superior to its closest global competitor Burger King holdings Inc., Yum brands etc. Direct competitor comparison reflects the difference. dir (Revenue income) 1.2 McDonalds SWOT Analysis 1.2.1 Strengths The real strength of Mc Donalds food chain has been its global approach, via which it has left its competitors far behind in any global markets. Mc Donalds has lately explored the developing country markets like Taiwan, Malaysia, china, India etc. which have secured its sustainability in terms of expansion, that is global presence. Developing countries markets have a growth rate of 7-28% in terms of retail packaged food ranging from above middle level incomes to lower middle level incomes. (USDA, 2005) The real strength for Mc Donalds in these countries are its already larger than life image which caused people in China go fond in 1994 when the chains busiest outlet in Beijing. China was announced to be relocated. Investments in developing countries like Brazil have brought in fresh lease of life to Mc Donalds authorities. The company has set its foot tight based on stats of 66,000 job creations, adding $1.5 to Brazils economy. The following points will stress on the global strengths of Mc Donalds: Through student scholarship programs, Mc Donalds has built its image equivalent in stature to its global presence. The cleanliness of the restaurant chain, which fact was given importance by Ray Kroc from the very first day itself. It has places its outlets at public places like airports, popular malls, gas stations, petrol pumps. Mc Donalds has shown sheer adaptability when it comes to flexing itself for the sake of a regional market. One fine example is it runs its operations in India without including beef in its menu. (James L. Watson, 2006) It has one of the most famous trademarks which global people have accepted as substantiate of trust. Its global presence, because this fact makes up for deficit in revenues for any particular region. More than 80% of its restaurants worldwide are run by franchisees, which dont allow all regional economic ups downs to affect revenues. (shareholder data) Secured online delivery options in developed countries, which enhances public data security as well as trust (online ordering). Through various environmental initiatives globally, Mc Donalds has enhanced its sustainability. Investment barriers in France lifted after global economic slowdown (time news). 1.2.2 Weaknesses The majority weaknesses of the company have generated in economically mature countries where food restaurant business scopes have reached saturation. Annual growth rates in such nationals or zones 2-3%. Anti west emotions, anti-trust on multinationals are posing barrier in countries like India. (Dr. Amit Rangnekar, NMIMS) The major weaknesses are listed below: Stagnant annual growth rate in developed nations. Companys share distribution law is bound to Illinois state local law which may not be compatible with laws in other global countries. (corporate rule boundary) Lack of innovation in menu in the recent past. Its menu is predominantly children (children orientation). The company has had a number of lawsuits in Malaysia UK most of which are trademark disputes. (bbc news) The major threat is the growing population globally which shrinks every food chains possibility of expansion as foreign investors are expected to exploit local resources. Ronald Mc Donald House charity which has taken the noble responsibility of looking after health well-being of children. (rmcd.com) 1.2.3 Opportunities Investment in new ways of promoting Be more flexible in terms of target customers Investments in Asia, Latin America needs to be extended with only 169 students in India, 1200 only in Brazil. Recent investments in Football world cup 2010, launch of Shrek happy meal has increased its scope many a pounds more. Presence of its subsidiary 500 Mc Cafe in countries like New Zealand Australia which further enhances its revenues. Opening up of French market to further investment owing to global economic crisis. (Time article, 2009) 1.2.4 Threats The biggest threat as to any other international brand suffers is the hiccups of economy in regional markets. Most of the currencies it earns are calculated in US$ which are a further drawback. The predominant threat has been of local conflicts originating from the chains rapid expansion strategies Expansion of major competitors Burger kings in Asia pacific, UK, and Latin America with a total of 12,000 restaurants Investments in promotional campaigns in new markets. Evacuation of Mc Donalds from France in early 2000s. (Czinkota M, 2009) 1.3 External Market Factors There are various external factors that are affecting the marketing strategies of Mc Donalds globally. These have been discussed below: 1. The first one is the Globalization that means the closer contact between various parts of the world with increase in the mutual understanding, friendship, and personal exchange between the citizens of the world. 2. Diversity among the cultures, languages, etc. between various people of the world. 3. The last one is the ethics and code of conduct of Mc Donalds in various markets across the world. Mc Donalds has to act appropriately in different parts of the world. The cultures and the people have to be kept under consideration. For example, in India the menu contains only fish and chicken products in non-vegetarian menu. Beef products are a complete no. Global market decisions have to be made uniquely according to the country or the part of the world Mc Donalds wishes to serve. Mc Donalds understand that diversity in the cultures is not only ethical issue, but also business issue. Mc Donalds owns over 30,000 restaurants in different parts of the world, which means that Mc Donalds franchises with operators, employees, and customers that belong to almost all the cultures, ethnicity and religions on the earth. McDonalds has over 30,000 restaurants around the world, which means franchise owner/operators, employees, and customers represent just about every culture, religion or ethnicity on earth. With this, Mc Donalds is required to promote local suppliers with this diversity and also need to retain those suppliers that have same cultural background in every country. Mc Donalds is an international brand now that has successfully spread its wings in all parts of the world. Mc Donalds being such a popular brand, they have had the opportunities that they have successfully met and they had the ability to overcome their weakness and fight with the threats to have a stand in the market. 2.0 Macro Environment Analysis It includes 6 factors as given below: Political Factors The political ambience as for any international brand is very complex. The taxation rules, labor laws, environmental laws vary from country to country as per governmental rules. In 2003, the tax burden of Mc Donalds in Brazil mounted to 33% of revenue growth. Further in Latin America the company operates more than 1800 restaurants. The labor laws in vital markets such as the one in Brazil made it mandatory to follow an anti-discriminatory employment policy which truly is synonymous with Mc Donalds global policy.(global policy) Scenario in European markets are very promising, It has employed more than 2,78,00 employees for its operations there more than 60% of its operations are operated by local residents there, which decreases its burden of falling under direct local law jurisdictions. In Asian markets, revolving around Japan, China, India predominantly the political aspects are bright where a mix of matured developing economies where labor laws are doesnt affect much because join t venture franchisee operated businesses. (Europe environment report, 2005) Economic environment The global economy has been predicted by experts to increase at a steady rate. GDP growth is liable to private investment consumption. GDP in developed countries are projected to increase by 6.2, 6, 6% in order of years 2010, 2011, 2012. European market GDP growth are expected to grow at 3.3% in 20101, 2011 3.5% in 2012. Asian markets were predicted to go through a slow economy in 2008-2009 which is evident from Chinese economy growth of 7.5% in 2008. The revenue of Mc Donalds in Brazil market was a satisfactory US$3.3 billion in 2003 (20). The brand registered revenue of US$5.8 billion in 2005 in European market which contributed one-third revenue globally. The south-east Asian market is expected to flourish on large scale with predictions of Mc Donalds India revenues grow by a double in 2010 according to Mc Donalds India managing director, Vikram Bakshi. (Reuters report, 2007). Social environment The social environment varies largely from developed countries to developing countries. As in Us Europe, people trust brands more on quality of services other etiquettes. Whilst in developing countries of Asia, consumers spend US$580 billion on meal purchases outside home which is entirely contrasting $170 more than Mc Donalds US market stats double the size of spending in European markets. The fast food chain has a policy to take care for its customers well, as they try to make any food product just prior to its delivery and keep it maximum for only 20 minutes, after which that product, if not sold consumed, is thrown into trash box. Technological Factors The McDonalds is running since a quite long time and they keep on enhancing their technological upfront. To talk about the services provided by the esteemed fast food chain, they take around 35 seconds per order to deliver in case the food items are well prepared in advance, but this time goes up to 4 minutes per order in case the food is not prepared in advance. Thus, this shows the advancement they have in their technology to produce a food item in less than 4 minutes of time. McDonalds have significantly been indulged into adopting and getting use-to to the new technology. The various parts of the management system, like the inventory system and the supply chain management system of McDonalds are so effective that they allow the company to work with ease by enabling easy payment methods for the suppliers and the other vendors. McDonalds actually recycle our used cooking oil into bio-diesel and then use it in delivery fleet. It has eliminated the concept of polystyrene based packag ing and made people switch to paper and card board packaging which is today been manufactured by the recycled paper. It has also diverted the waste to Energy from Waste (EFW) facility in Sheffield and South London areas and plans to do that everywhere. Legal Factors McDonalds has taken well care of providing all the necessary details of its workings and informations related to the nutritional substance of their products, to its customers for the better trust and functionality. This is basically been done by this organization to be free from the obese charges on it. 2.1 Porters competitive forces model The Porters 5 Forces model deals with the various factors outside the industry which actually influence the nature of competition and the forces within the industry, known as micro-environment, which actually influence the ways by which the company competes and also the industrys profitability is conducted by the Porters Five Force Model. Five Forces Analysis 2.1.1 Competition Nowadays, every industry is going highly competitive and so is this fast food restaurants industry. There are now n numbers of small and big fast food businesses who are always competing with each other in order to broaden their own customer base. McDonalds however an exception to this is. Being in this industry since 1940, McDonalds has excelled in this sector and in order to stay in the competition amongst the rivals, it came up with the Mc Cafà ©. Launching of this cafà © helped the company to continue in the business existing as a major fast food business. Moreover, another big step was taken and was noticed when McDonalds started with its Breakfast in order to the other breakfast serving food joints. And, since then till date, it is growing and existing as one of the favorites of the customers. 2.1.2 Ease of Entry There exists a very high cost of entering such a favored and well established industry. The entrant needs to invest much in the research and development, in entering and setting up and also in the competition. Moreover, well established and full functioning entities of this business for e.g. McDonalds makes it more difficult for a new entrant to hold the large market share of customers. Thus, the new entrants, if any, wont be able to succeed and also provide the product to meet up the price competitions. 2.1.3 Substitutes There exist, a large number of substitute products in this industry and there exist wide variety, the customer can substitute a McDonalds burger with any other beverage, dairy product or anything else, and vice versa. 2.1.4 Strength of Supplies The power of supplying the fastest and the safest way is an essential requirement in the fast food industry and to talk about McDonalds, its supply system is the one which is highly talked about and taken as an example to be followed. 2.1.5 Strength of Buyers The relative strength of the customers is actually low in this industry due to the availability of the substitutes and due to the people going more health conscious. 2.1.6 Distinctive Notion As per the reports of Business Week, currently, McDonalds hold 9th rank in the top 100 brands all over the country, as per the survey done in 2007. This fast food giant has a history of 69 years and has actually established a linkage with the customers. Having such a close relation with the buyers had made it rank so high and is now operating 120 and more franchises and restaurants, in India itself. 3.0 Key Elements of a Competitive Business Strategy of McDonalds None of the organizations can exist in vacuum. They need industrial competition and expansion in order to exist and survive. Analyses of the competitors in the market not only help in analysis a firms weakness and threats but also strengths and opportunities. These competitive business strategies can be applied to Mc Donalds and it can be found that what made Mc Donalds the leader in the market despite the tough competition in this industry. Greatest business strategy of Mc Donalds that has added to its strength is the product value. Customers know that what will come their way once they enter a Mc Donalds outlet. The emphasis on human resource is given by Mc Donalds that means taking care of both employees and customers. Next strategy was the new products that are in line with the new generation and new taste. The diversity of the firm to bring up new product ideas is also strength. Trends with the customers changes and they dont stick to the brand till they have any new innovation to settle them with. Mc Donalds has given some new products to the customers and keeps coming up with innovative tastes like Mc Puff, Chicken Salsa Wrap, Ice Creams, etc. People can find Mc Donalds easily when they go out. The overexposure worked for Mc Donalds as they people get taste easily and its handy. With diversity in locations and such a huge chain of restaurants, Mc Donalds has made sure that the service and quality is maintained equally at every corner of the world where Mc Donalds exists. The secret of market strategy lies in the audience firm targets. Mc Donalds mainly targeted kids. With their happy meals and fun toys, they attracted kids. However, now they target not only kids, but people of every age. This is clear with the advertisements they bring up regularly. All this has been because kids dont remain same; they grow up and become adults eventually. Thus, it is better to target all age groups and keep everyone happy. There are various weaknesses that Mc Donalds has suffered; however, they are overcoming them with latest technologies and products. Like, internet is one technology that they have adopted to target the customers and provide them with attractive offers and various new excitements with Mc Donalds. Internet is not only used for motivation and improve performance, but now Mc Donalds even gives ease of ordering through internet and having delivery at their doorstep. The overall evaluation of the external and internal factors helps in planning appropriate competitive business strategies. The strategies are modified keeping strengths, weaknesses, opportunities and threats in mind. The available resources have to be considered while planning. Making use of the core competency, mc Donalds can sustain the market competition effectively. There are three aspects that have helped Mc Donalds in competitive business advantage and these are: The managerial level and the organizational processes share a very good coordination and integration in Mc Donalds. All the employees and the managerial work in order to achieve the common goal. Mc Donalds understands the market well enough and they know the need of the hour and what changes are to be made to meet the present requirement. Mc Donalds is an organization that is flexible in terms of laws, government policies, customer trends and adaptation of technologies. Mc Donalds concentrates on the advantages of the organization. Apart from expansion strategies, Mc Donalds makes sure that organizational behavior and managerial expertise is maintained all over the globe. Structural, financial and technological assets of Mc Donalds are in excellent position in market, which has given it a competitive business advantage. Mc Donalds also has right kind of people to manage these assets in right direction and improve overall performance of the firm. Mc Donalds started with a vision that one day they will be the leaders in food industry and they have worked hard to realize that dream. Mc Donalds started with the intension to help out people who have almost no time to cook or are unable to cook or people who have no time to visit a proper restaurant. The aim was to provide quick service with quality and within cheap price. Keeping this vision in mind and goal to achieve, Mc Donalds used the right kind of man force and targeted right kind of people and now the world is aware of the success of Mc Donalds. Mc Donalds has implemented the best of the ideas with their strengths and advantages to have an edge over the market. The marketing strategies they adopted, worked for them. Some of the unique features of the firm made them amazingly popular in the market. Cheap value products with timely new innovative ideas targeting different groups of people have made Mc Donalds the largest fast food chain in the world. Drive through and take away counters have added extra ease to the customers and also the same quality and taste all over the world has won Mc Donalds respect and loyalty. Today everything is outsourced by Mc Donalds. Finance, customer care, etc all is outsourced and managed by different bodies for Mc Donalds so that Mc Donalds can pay attention to the competition, fight it and still maintain the quality and deliver what is expected of them. Cheap price meals and flexible timings of the Mc Donalds outlets have done wonders for them, still Mc Donalds mangers are not sitting quiet, they work regularly to maintain it all along and win over all kind of competition. There are many old and new competitors that have tried to take the position what Mc Donalds has made, but dedication and quality service from the firm has made sure that they dont shake from their position and they still stand tall and with heads high. Mc Donalds has learned through its course of success, what importance of customers is and how to make sure that they stay happy and loyal. This is the biggest competitive advantage that Mc Donalds enjoys. 3.1 Conclusion McDonalds is working efficiently throughout the globe, thus it should continue to provide better and quick services to its customers. The food giant should further try to lower down the cost in the supply chain network in order to provide with low cost products to its customers. McDonalds should also try to expand their Happy Meal choices in order to attract more and more customer base and also to retain the current levels. It should also plan for opening more McCafes serving the premium quality and specialty should be defined as the coffees and other beverages. Trying to have a concept of gifts during festive seasons for youth, kids as well as senior citizens will also help McDonalds to gain acceptance amongst people. Thus, keeping all the factors in mind, McDonalds is working good and should try to gain more acceptances combining the elements of globalization and internationalization. 4.0 References BBC news, available at [http://news.bbc.co.uk/2/hi/8243270.stm], [accessed on Aug 15, 2010] Business week ratings, available at [http://www.aboutmcdonalds.com/mcd/csr/news/twenty_best_companies.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/csr/news/twenty_best_companies.html], [accessed on Aug 15, 2010] Corporate data, (2005), 2005 McOnomics report Brazil puff, USA Czinkota M, et al., (2009), Emerging Trends, Threats and Opportunities in International Marketing p.323, Business Expert Press, USA Corporate data, available at [http://phx.corporate-ir.net/phoenix.zhtml?c=97876p=irol-newsArticleID=1457937highlight=], [accessed on Aug 16, 2010] Children oriented business, available at [http://www.aboutmcdonalds.com/mcd/students/faq_for_students.html], [accessed on Aug 16, 2010] Dr Amit Rangnekar, nod, Case of Strategic Adaptation, NMIMS, India Employee data, available at [http://www.aboutmcdonalds.com/mcd/students/mcdonalds_does_good/diversity_at_mcdonalds.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/students/mcdonalds_does_good/diversity_at_mcdonalds.html], [accessed on Aug 16, 2010] Europe environment report 2005, available at [http://www.aboutmcdonalds.com/etc/medialib/csr/docs.Par.19910.File.dat/McDonalds%20Europe%20Environment%20Report%202004.pdf], [accessed on Aug 16, 2010] East-Asia economy, available at [http://web.worldbank.org/WBSITE/EXTERNAL/NEWS/0, contentMDK: 22009548~pagePK: 34370~piPK: 34424~theSitePK: 4607, 00.htm], [accessed on Aug 16, 2010] James L. Watson, (2006), Golden arches east: McDonalds in East Asia, Stanford University Press, USA John F. Love, (1995), McDonalds: Behind the Arches, Paperback, USA Labor law of Brazil, available at [http://www.planalto.gov.br/ccivil_03/Leis/L9029.htm labor law], [accessed on Aug 16, 2010] M. A. Heike Mieth, (2007), the History of McDonalds, GRIN Verilog, USA Mc Donalds resources, available at [http://www.aboutmcdonalds.com/mcd/csr/report/overview/corporate_profile/employees.html?DCSext.destination=http://www.aboutmcdonalds.com/mcd/csr/report/overview/corporate_profile/employees.html], [accessed on Aug 15, 2010] Mc Donalds listings, available at [http://www.thefranchisemall.com/news/articles/18982-0.htm], [accessed on Aug 16, 2010] Online ordering, available at [http:// www.computershare.com/mcdonalds], [accessed on Aug 16, 2010] Royal McDonald childcare, available at (http://www.rmcd.com/), [accessed on Aug 16, 2010] Reuters report 2007, available at [http://www.reuters.com/article/idUSDEL20122420071015], [accessed on Aug 16, 2010] Revenue income data, available at [http://in.finance.yahoo.com/q/co?s=MCD], [accessed on Aug 16, 2010] Shareholder data, (2009), McDirect Shares puff, Mc Donalds, USA Student program, available at [http://www.aboutmcdonalds.com/mcd/students/faq_for_students.html#3], [accessed on Aug 16, 2010] Time news, available at [http://www.time.com/time/business/article/0, 8599, 1874034, 00.html], [accessed on au 16, 2010] United States Department of Agriculture, (2005), Agriculture Information Bulletin Number 794, USA World Bank data, available at [http://web.worldbank.org/external/default/main?theSitePK=659149pagePK=2470434contentMDK=20370063menuPK=659159piPK=2470429], [accessed on Aug 16, 2010] Yahoo news, available at [http://au.pfinance.yahoo.com/special -features/mcdonalds/index.html], [accessed on Aug 16, 2010]

Investigating the Communicative Phenomena in Multi-User Dimensions :: Internet Computers Technology MUDs Essays

Investigating the Communicative Phenomena in Multi-User Dimensions CHAPTER 1: Rationale and Literature Review Magnafix says, "Have you figured out the secret entrance to Kahn Draxen's castle?" Newtrik sighs deeply. Newtrik says, "I think so, but I haven't found the stone key yet!" Magnafix grins mischievously. Magnafix gives a stone key to Newtrik. Newtrik smiles happily. Newtrik shakes hands with Magnafix. Newtrik says, "Thanks!" Magnafix grins broadly and says, "No problem..." Newtrik leaves west. Introduction Purpose The purpose of this thesis is to investigate the communicative phenomena to be found in those environments known as Internet MUDs, or Multi-User Dimensions. These text-based virtual realities are presently available to students and faculty at most learning institutions, as well as anyone with a computer and a modem. Though the term "virtual reality" has become connected for many with visions of fancy headgear and million dollar gloves, MUDs require no such hardware. They are, however, a form of virtual reality, "because they construct enduring places, objects, and user identities. These objects have characteristics that define and constrain how users can interact with them," (Holmes & Dishman, 1994, p. 6). Having been created in their most rudimentary form nearly two decades ago, the technology that supports MUD interaction is well developed and has spawned a new variety of communicative environment, one that thousands if not millions of users have found fiercely compelling. Since MUDs are generally restricted to text-based interaction (some support ANSI codes, and the graphical MUDs are gaining popularity), one might expect that the interactions therein are characterized by a lack of regulating feedback, dramaturgical weakness, few status cues, and social anonymity, as Kiesler and her colleagues have suggested (Kiesler, Siegal, & McGuire, 1984). While these characteristics may be readily attributable to the majority of interactions within experiments on computer conferencing and electronic mail, such is not the case for MUDs, as each (there are hundreds) is a rich culture unto itself, as will be shown. This thesis is meant to explore the modalities by which MUD users avoid the drawbacks mentioned above, specifically, how nonverbal communication takes place in a virtual world composed solely of words. Background History of network computing The first computer network was created in the late 1960s in an effort by the Department of Defense to link multiple command sites to one another, thus ensuring that central command could be carried on remotely, if one or several were disabled or destroyed. Once the hardware was installed, the military allowed educational institutions to take advantage of the research resources inherent in multiple site networking. This interlaced network of computer connections spread quickly, and in the early 1980's, the network was divided into MILNET, for strictly military uses, and ARPANET, which, with the advent of

Coming of Age Essay

Around the world there are many themes that we find over and over in many cultures and from many periods in time. One of the reoccurring themes that everyone goes through in the lifetime is the theme of coming of age. This occurs when a young person goes through the transition from childhood to adulthood and has life experiences that matures a person. We all have experienced a coming of age story by reading them in books, seeing them on TV or in movies, or maybe even personal experiences based on ones culture. It’s clear that coming of age is a crucial element of our self-representations and conceptions. Generally, all of living is a process of coming of age as seen in the novel, Catcher in the Rye. Holden Caulfield, who is sixteen-year-old boy with the mind of a ten year old. He thinks of innocence as important in the beginning of the novel. But later on in the book, Holden slowly grows to be an adult. For example, when Holden gets soaking wet by rain when he is watching his little sister ride the carousal he â€Å"felt so damn happy all of a sudden†(213). This symbolizes Holden entering adulthood because he realizes the happiness in life. He realizes that he is too big for the carousel and is happy that his sister is happy. Holden’s childish personality continued to wash away as he reached a stage of maturity. Over the course of the novel, To Kill a Mockingbird, Scout is taken from a position of innocence, in which she believes that she is safe and that there aren’t many â€Å"bad people† in the world, to the position where she has witnessed some of the bad things that have happened but realizes that she is not entirely safe. That is tested at the end of the novel when Scout was attacked while walking home with her brother Jem. Similarities were show in The Adventures of Huckleberry Finn. Hucks maturity begins to grow as he first starts to show emotions toward a runaway slave, and by the end of the novel, has grown up to the point where, when Jim, is captured, Huck decides to give up playing games after Tom is shot to ensure that he would get medical attention that he needed. In an episode of Malcolm in the Middle it revolved around Malcolm trying to help his classmate Dabney get into a paintball match despite the resistance of Dabney’s overbearing mom. Once Dabney unleashes years of repressed aggression, his mom comes around to try to drag him off. Dabney reacts back by saying â€Å" I’m no longer your little boy anymore. I’m your little man† showing that Dabney has matured and stands up and says what he believes. In the movie Edward Scissorhands, Edward is taken in by a family who he depends on. The family teach him how to think for himself so that one day he can gain the independence that is necessary for him to go out on his own. Edward living off of the family’s support and trying things for himself is a coming of age process in itself. When he starts acting out and making his own decisions he is transitioning into an independent mindset that eventually allowed him to make the choice of living alone and fend for himself. Roman Catholics believe that Confirmation â€Å".. completes the process of initiation into the community and it matures the soul for the work ahead.. During confirmation God the Holy Spirit comes upon the person, accompanied by God the Father and God the Son, just as he did at Pentecost. †(Acts 2:1–4) Those who have been confirmed are called â€Å"Soldiers of God†. This refers to their spiritual duty to fight evil, darkness, and Satan. In Nigeria, young girls known as Iriabo spend several weeks in â€Å"fattening rooms† being pampered and wearing copper coils around their legs to restrict movement as part of a ritual marking their official transition into womanhood. In Senegal, Bassari boys undergoing the Kore rite and are taken into a sacred forest where they experience a symbolic death and a return to infancy, a state of ritual purity from where they are reborn as mature members of the community. (Hipple) Ultimately, the coming of age experience is a very much so significant time in ones life. People have to continue to find themselves and explore who they are even after the coming of age experience. It has lasting effects on a person as it has an impact on our dreams and desires that we want to fit into our world.

Stefan’s Diaries: Bloodlust Epilogue

Once I stopped drinking human blood, I became even better at hearing a heartbeat, knowing in an instant, from the speed of a pulse, whether a human was sad or annoyed or in love. Not that I was around humans very much. After I left New Orleans, I truly was a creature of the night, sleeping during the day and venturing into the outside world only when humans were safe in their beds, fast asleep. But occasionally I'd hear a quickening heartbeat and know that someone was climbing from a window or sneaking out a door to meet a lover, stealing a few moments of intimacy. That was the hardest sound to hear. Whenever I did hear it, I was reminded of Callie, of her fluttering heart and quick smile. Of how alive she was, and how she was not afraid to be in love with me despite my true nature. Now, when I think of our plan to escape, I can't help but laugh bitterly at myself for ever thinking it could have been a possibility. It had been the same foolish mistake I'd made when I'd fallen in love with Katherine, believing that humans and vampires could love each other, that our differences were just a minor detail that could be easily solved. But I wouldn't fall into that trap a third time. Whenever vampires and humans dared to love each other, death and destruction were sure to follow. And I had enough blood on my hands to last an eternity. I would never know the extent of the harm Damon was causing in the world. Sometimes I'd see a newspaper article or hear snatches of conversation about a mysterious death, and my mind would instantly jump to my brother. I'd listen for him, too, always waiting to hear him call â€Å"Brother† in his exaggerated drawl. But mostly I listened to myself. The longer I subsisted on animal blood, killing the odd squirrel or fox in a forest, the more my Power ebbed, until it was simply a faded thrum in the background of my being. Without Power, I lost the electric sense of feeling alive, but the guilt I would carry for the rest of my existence had dulled around the edges. It was a trade-off, one of many I'd learned to make, and one of many more I'd have to make in the eternity that stretched in front of me. So I made the vow to always keep moving, to never stay in one place too long or grow too close to anyone. That is the only way I'll do no harm. Because God help us all if I ever fall in love with another human

BPs Reaction to The Gulf Of Mexico Crisis

BPs Reaction to The Gulf Of Mexico Crisis Introduction The Gulf of Mexico crisis involved an underwater oil spill which was caused by a continuous leak of crude oil from a well in the oil flow system. The spill was a result of an explosion that occurred during a drilling mission of an exploratory well. A large amount of oil was then discovered in water hours later. The American government blamed the disaster on BP, the oil company that leased the drilling company.Advertising We will write a custom essay sample on BP’s Reaction to The Gulf Of Mexico Crisis specifically for you for only $16.05 $11/page Learn More This paper seeks to discuss the moves that have since been taken by BP in reaction to the oil spill. The paper will look at the steps that the oil company took in stopping the spill, controlling the spread of the spilled oil as well as the company’s reaction towards the victims of the oil spill. BP’s Reaction to Stop the Oil Spill BP employed a variety of measures to stop the oil spill that was widely and heavily criticized as an environmental hazard. One of the company’s initial reactions to stop the spill was the â€Å"junk shot method†. In the junk shot method, attempts were made to stop the leak by putting weight on the leaking spot. In this process, substances like plastics and ropes were to be used to block the flow by covering the point of the spill. The thought was that the covering would counter the pressure and diminish the oil spill. The move was however unsuccessful (Hagerty 1). The next attempt was known as the â€Å"top kill†. The top kill was intended to bring a solid cover to the point of spill by putting a layer of mad cover followed by a cemented layer. This move also failed to stop the oil flow which was spreading into the waters and endangering the inhabitants. Another effort was then made by trying to siphon the oil from the underground spillage point directly to the earth’s surface by use of pipes fr om where it could be transported. This also failed the test due mechanical technicalities as the pipes could not efficiently fit into the undersea system (Flower 1). According to information by British government, the first attempt by BP to stop the spill involved drilling another tunnel that would intersect the original tunnel as mud and cement were being used to clog the point of spill.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The pipes that were being used however became clogged with hydrate gas leading to the abandonment of the method. The move on 31st may of 2011 that saw a connection from the leak to the surface, a process that aided the initial top kill initiative. With the reduced pressure, the leak was then sealed by a replacement of the cap from where the spill was experienced (Great Britain 51). Reactions to Stop the Spread of the Spilled Oil BP in collaboration with the American authorities undertook steps to control the spread of the spilled oil. As measures to do this, â€Å"ram capping stack† was closed in an attempt shut down the well and prevent further leaks. This was a move to reduce the presence of oil in the water and to control its spread. There were also moves to collect spilled oil from the sea surface. This was aimed at removing oil from the water surface to prevent its spread to the shores which was considered an increased environmental disaster (BP 1). BP’s reaction towards victims of the oil spill The oil spill had a verity of direct and indirect effects on people and companies. There were individual survivors and relatives of victims of the initial blast into the spill as well as the spill that spread to the shores. The BP’s compensation was described as a pay to â€Å"legitimate claims†. This meant the compensation were limited to some categories of entities (Clark 1). BP accepted liability to the gulf crisis and as result agreed to make compensation to the victims of the gulf oil spill with specifications. In an initial and formal agreement that was announced by the United States government, BP had committed itself to a $ 20 billion compensation deal. This was a move to restore the damages caused to the affected parties. Both individuals and business entities were victims of the spill in a variety of ways. The company’s reaction towards the victims could also be seen to include the cleanup process (Hargety 13). The compensations were however not on general grounds of availability at the sites affected by the spill, but depended on proof of heavy financial losses caused by physical contact with the spill. This means that the company’s response was not sufficiently extended to all victims of the spill, but was a minimal unavoidable compensation to major losses (Eley 1).Advertising We will write a custom essay sample on BP’s Reaction to The Gulf Of Mexico Crisis specifically for you for only $16.05 $11/page Learn More Conclusion The oil spill in the Gulf of Mexico was a result of an explosion that occurred during a renovation process. The company that was carrying out the renovation process was under lease to the BP Company and as a result forced the oil company to take liability of the oil spill. The reaction of BP to the crisis included moves to counteract the consequences of the spill. The moves included: steps to stop the spill, like sealing the source of the leak; moves to stop the spread of the oil on the water surface and reactions to claims of compensation to the victims. There was however notable inefficiencies in the reactions by BP since all the three levels of reaction faced major challenges. BP. Update on Gulf of Mexico Oil Spill 19 July. BP, 2011. Web. Clark, Andrew. BP hit by avalanche of compensation claims over US oil spill. Guardian, 2011. Web. Eley, Tom. BP â€Å"claims czar†: No compensation for most victims of oil spill. WSWS, 2011. Web. Flower, Merlin. Nuking the oil spill: nuclear option being considered? Oil Price, 2010. Web. Great Britain. Uk Deep water Drilling: Implications of the Gulf of Mexico Oil Spill. London, UK: The Stationery Office, 2011. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Hagerty Curry. Deep water Horizon Oil Spill: Selected Issues for Congress. New York, NY: DIANE Publishing, 2010. Print.

Individual Management Consultancy Report Research Paper

Individual Management Consultancy Report - Research Paper Example The important observations and recommendations are with regard to the following aspects. The company needs to establish standards for various operations of the business at various levels of management and introduce Balanced Scorecard system to make the costing and budgetary control system more effective for sustainable growth and development. The company can consider installing CRM for improving the efficacy of customer service. The company has to revamp its HRD and encourage diversity in workforce for catering to the needs of the customers with various cultural, social and religious backgrounds and effective customer service. The company may concentrate on activities relating to Corporate Social Responsibility for enhancing its brand image and brand value for sustainable development. Contents I Reporting on Management Consultancy 3 Introduction 3 Objectives of reporting 3 Approach and Observations 3 Client’s situation and critical comments 5 Breakdown of the Consultancy Proje ct 6 II Observations and Practical Considerations 7 Teamwork 7 Project Management 8 Costing and Budgeting 9 Problem Solving 10 Consultancy Modes 11 Confrontations and Conflicts 12 Ethical Issues 13 Conclusions and Reflections 13 Balanced Scorecard 14 Customer Relationship Management (CRM) 14 Restructuring of HRD 14 Outcomes 15 Reflections 15 Bibliography 16 Part I Reporting on Management Consultancy Introduction The performance of Sunshine Enterprises has improved substantially over years both financially and operationally. However, the problems relating to planning and management and control have also been on rise in the recent years. The evaluation of the management processes and practices indicates that the problems are mainly relating to customer service, human resources management and performance evaluation. These three areas relating management are very important and significant as it affects the day-to-day operations, planning and control. In order to ensure measurement and e valuation of performance for operational control, the standards have to be established and Balanced Scorecard system introduced for effectiveness in planning and management control. Objectives of reporting Having identified the broad areas where the management has to focus its attention for sustainable development, specific factors relating to performance in these areas have been analyzed with a view to propose changes in the organization for improving efficiency in the operations. Approach and Observations Wickham and Wickham (2008, p. 5) stated that according to Henri Fayol, management has five basic functions: planning, organizing, staffing, directing and controlling. The client-consultant relationship under process consultation has been adopted in the project to facilitate using our expertise for directing the organizational behavior. The consulting team has worked along with the executives for observing, analyzing and resolving the issues with a view to implement changes wherev er necessary using the resources already available in the organization. The organization has been able to rediscover its ability under this process effectively to sort out the issues in relation to their needs and introduce changes in the methods for implementing them with the resources available. In consulting process, the